That cost you calculate by subscription prices and advertising rates, and then you have to watch ou

Recently, on one of those hot July days, I interviewed diego sans for DNR, the chairman of the Dutch Newspaper, Kees Spaan. Below the display. Chip knows the daily world through and through. He was director of Wegener Publisher central Netherlands (publisher of the Utrecht Nieuwsblad and the Amersfoort Courant), held many national and international positions in the industry, and since 1999 president of the NDP.
Crowding out, that's the word. We work with many providers in a saturated market - even when consumers are only 24 hours in a day. The trend is still going in the direction of television, or widen from visual media. For in that massiveness to survive, you need big marketing efforts. These have been given, among other structure in the form of search engines.
No, this kind of new things simply arise are taken off the beaten diego sans track, in environments where more robust is invested and risks. They arise not from an established discipline, not even from publishers. That is not in that thinking.
No no, that's a contradiction, you are who you are, it requires an understanding that there is not. You also see in other industries diego sans how new upstarts succeed and big companies back staggering. At the same time I do think that in the exercise of the journalistic metier an inherent conservatism is present, an almost biblical conception of the vocation of journalism. Concepts such as independence and freedom are to be reflected in the absurd. diego sans And that simply could all because there are wonderful margins were made, including publishers were a little lazy from there. If you make gross margins of 17 or 20%, it is difficult to continue to say that the focus on the cost must observe. Yet it had been.
Slow journalism management. Newsrooms have fallen into models of political decision-making. Over and make decisions in an editorial meeting and an editorial board, but always consult and devise compromises. I can not remember that I was invited as a publisher at a plenary editorial meeting, where more than half of my personnel decisions diego sans was to take over the formula. Yes, at most once to explain how it was with profit and loss account. That's the latent dysfunction of the editorial charter.
Inert, that's the word! The average, mediocre diego sans journalist compares himself with the icons in the box and mistakenly thinks he can do the same. As a publisher, I have often noticed that an editor did not accept that he lingered in salary class 3 and 4 would never be. The NVJ has bitten into it terribly, but just had to continue the promotion. The editorial costs were heavier and heavier diego sans road and I could do little against it. In other expenses within diego sans the newspaper business - printing, automation - we have huge cut, not in editorial costs that are much later discussed. Incidentally, there is recently agreed a new wage structure.
Spaan refers diego sans in this respect to the so-called. Law Baumol. Editors costs consist largely diego sans of labor costs. Now the weight of the editorial costs within diego sans the total cost in recent years has increased. The Dutch regional newspapers from 16 percent in 1968 to 25.9 percent in 2002. The relative increase in the cost of the editors is explained with Baumol's Law, which says that labor productivity in the services sector was lagging behind those in the industry. A journalist in 2002 can hardly make more news than a journalist in 1968. But because the labor costs meanwhile have increased in line with the overall wages and the general level of prosperity, the relative costs of these labor-intensive activity increases.
That cost you calculate by subscription prices and advertising rates, and then you have to watch out that the price-value ratio not get lost. If therefore the advertising rates come under pressure from new opportunities on the Internet, you have a big problem.
Well, we do have conducted a crazy assortment policy. Everything was always focused on long-term subscriptions. Current subscriptions we found really nothing. Only now occur anywhere weekend subscriptions, we follow the readers about their time use. That weekend newspapers are actually complements the free newspapers which you can get through the week.
Because I sometimes diego sans talk to people. It is strange that statements by politicians are not based on empirical data as they look themselves barely. And though they look, they have no overview. That is why I find it so useful we support diego sans new monitor, with their statistics you can prove really patterns in reporting.
(Thoughtfully) It depends on your humanity together ... I fear that we have this level of prosperity could not hold this feeling diego sans of comfort and security. diego sans We go huge sp